About VR Funpark
VR Funpark — also trading as The Cellblock Ltd — is Ireland's first and Europe's leading VR simulator distributor. We partner with the continent's top gaming developers and China's most advanced amusement manufacturers to bring premium, fully managed VR attractions to leisure venues across Europe.
The opportunity
The global appetite for immersive, location-based experiences is accelerating — and leisure venues that move now will capture the lion's share of a market that is reshaping the global amusement industry.
The global amusement machine market is valued at USD 17.54 billion in 2025 and projected to reach USD 29.9 billion by 2030 — a CAGR of 11.2%. VR and immersive attractions are the fastest-growing segment within it.
Amusement Machine Market Report 2026, Research & Markets
The VR arcade segment alone is valued at USD 1.2 billion in 2024 and forecast to reach USD 5.8 billion by 2033. Europe is growing at 14.43% CAGR through 2030, with Ireland in an early-mover position.
VR Arcade Market Research Report 2033, Marketintelo
71.1% of all immersive entertainment spending flows through location-based venues — not home devices. Consumers seek cinematic scale, shared rituals, and experiences that personal hardware simply cannot replicate.
Europe Immersive Entertainment Market, Mordor Intelligence
Our mission
Traditional leisure venues run at 30–40% capacity outside peak hours. Fixed session formats cap throughput. Staff-heavy free-roam arenas limit scalability. Meanwhile, the VR arcade market is growing at nearly 20% per year and consumers — particularly the 18–35 yo, with a 70%+ penetration rate for immersive experiences — are actively seeking venues that deliver something new.
VR Funpark was founded to bridge that gap. We bring the world's most commercially proven VR simulator technology into your venue under a full concession model: no upfront cost, no operational burden, and revenue from day one. The research is clear — optimised VR sites achieve payback periods of just 4 to 12 months. We want that for your venue.
Who we are
"The amusement industry is in the middle of its biggest structural shift in a generation. We built VR Funpark to ensure Irish and European leisure venues don't just survive that shift — they profit from it."
VR Funpark — also trading as The Cellblock Ltd — was formerly established as a VR free-roaming arena in Dublin, Ireland. The mission hasn't changed since day one: bring people together and access to world-class VR technology. We are the first company in Europe dedicated exclusively to the distribution and operation of commercial VR simulator machines, think rollercoasters, flight simulators and many more.
We work directly with European gaming content developers and the leading commercial amusement hardware manufacturers in Guangzhou,China to curate a portfolio of attractions that are commercially proven, technically exceptional, and purpose-built for the venue environment — not just the arcade. Every machine in our catalogue has been physically evaluated by members of our team for throughput, dwell time, repeat play rate, maintenance footprint, and audience appeal before it earns a place in our range.
Our standards
No machine enters our portfolio on spec sheets alone. Our selection process evaluates real-world commercial performance. We obtained full certification documentation before any deployment, ensuring compliance with European safety standards and giving venue partners complete peace of mind from day one.
Every machine holds a certificate of conformity and meets EU health, safety, and technical standards before deployment.
Hardware and mechanical warranty on all deployed machines, backed by direct manufacturer partnerships.
Round-the-clock technical and operational support. If something goes wrong, we respond fast — because your downtime costs us too.
We partner directly with Europe's leading VR gaming developers and China's most advanced amusement manufacturers.
We are onboarding a select group of founding venue partners who get to test our machines in their venue at no cost and no commitment. This is your opportunity to be first — and to shape how VR Funpark grows across Europe.
No upfront cost. No operational burden. Just new revenue from floor space you already pay for.